Our Company
Vector Marketing Corporation™ and Vector Marketing Canada are direct sales firms that market Cutco Cutlery®, a line of kitchen cutlery, accessories and sporting knives of the highest quality. With its administrative headquarters in Olean, NY, Vector Marketing is a wholly owned subsidiary of Cutco Corporation, which has been manufacturing Cutco Cutlery since 1949.
Handcrafted in the United States of the finest materials, Cutco products have a Forever Guarantee that protects the consumer’s investment. As the sole distributor of Cutco, Vector Marketing has offices across the United States and Canada. Vector Marketing Corporation belongs to the Direct Selling Association, whose members are leading companies engaged in direct selling in the United States. All DSA members adhere to a strict CODE OF ETHICS and promote a high standard of integrity in our industry.
Vector Marketing’s annual sales are in excess $200 million dollars; a compelling testament to the fundamentals of our business: People, Products, and Programs. Currently, there are more than 200 Vector offices in the U.S. and Canada.
Our History
Both Vector Marketing Corporation and Cutco Cutlery Corporation are wholly owned subsidiaries of Cutco Corporation. Formally known as Alcas Corporation, the company was created as a joint venture between ALCOA and Case Cutlery. The factory, in Olean, N.Y. was completed in 1949 and the first set of CUTCO Cutlery was shipped to New Kensington, Pa. that same year. ALCOA purchased Case’s share of the company in 1972.
In 1982, several managers purchased the company from ALCOA in a management buy-out. The company remains privately held today, and is proud to be one of the largest employers in Cattaraugus County, NY.
Vector Marketing began as an independent distributor of CUTCO Cutlery in 1981. Soon, it outpaced other distributorships across the country, driving sales higher with exceptional training and leadership. Within several years, Vector Marketing eclipsed the smaller sales organizations and was named CUTCO’s sole distributor in 1985. The company’s successful programs were replicated throughout the organization, leading to sustained annual growth of over 20% for most of the 1980s and early 1990s.
Vector Marketing expanded into Canada in 1990 and today the company operates more than 250 offices in North America.
Our Organization
Vector North America is broken into three operational sectors, Vector East, Vector West, and Canada.
Vector East is divided into three regions: Northeast, Eastern, and Midwest.
Vector West is also divided into three regions: Western, Southwest, and Central. If you’d like to learn more about Vector Canada, please visit the Vector Canada page.
If you’d like to find out more about our corporate leaders, visit our Our People Page.